At ACDA, our approach is deeply rooted in a unique framework developed by our Founder, Kevin Cullum, through his ambitious mission of completing 1 million push-ups. This framework, known as the HAMMRR Method (pronounced like "hammer"), is a proven strategy designed to help individuals identify, progress toward, and achieve their personal goals—no matter how big or small.

The HAMMRR Method

The HAMMRR Method is more than just a fitness strategy; it's a holistic approach to goal achievement. By focusing on clear objectives, structured planning, and consistent tracking, we empower our community members to take actionable steps toward their aspirations. This methodology has not only supported Kevin in doing more than 950,000 push-ups over the last decade but has also proven effective across various life areas, including nutrition and overall wellness.

Tracking Progress

We believe that tracking progress is essential to successful goal attainment. To support this, we offer our community members a comprehensive goal tracker. This tool allows individuals to monitor their journey, celebrate milestones, and stay motivated as they progress toward their targets. We understand that every step counts, and we’re here to ensure you never lose sight of your achievements.

Making a Positive Impact

What sets us apart is our commitment to real-world results, demonstrated by our own team’s experiences with the HAMMRR Method. We’re not just about theory; we’ve tested and refined our approach to help people lead healthier, more fulfilling lives.

We are also passionate about partnering with organizations to create a positive impact at scale. By establishing online communities that we actively moderate and manage, we deliver inspiring and motivational content that keeps health, fitness, and wellness at the forefront of employees’ minds. Together, we strive to cultivate environments where individuals can thrive, support each other, and achieve their goals.

Your Business Will Thrive With Us

Data tells us that employees who feel supported in prioritizing their health and fitness are more motivated to work harder for their employer. That, tied with decreased healthcare costs in the longterm, means that partnering with ACDA undoubtedly affects your bottom line.